Blogging for Search put's you in a game where only one of two things can happen. When a searcher enters their desired keywords:
1. They will find you
2. They will find your competitor
The above statement is taken from the foreward of the book The Truth About Search Engine Optimization, by Rebecca Lieb.
Search is not a peice of the pie, it is the pie. This is why business blogging is not a fringe strategy, but a scalable, measurable, and affordable way to gain relevance. If you haven't already done so, do the exercise of searching keyword phrases relevant to your business, and count how many times your company shows up. Remember, never use your brand name, a potential prospect doesn't necessarily know you are the answer to their problem.
Dissappointed? Don't worry, most are. The stakes are very high with search, and blogging is the perfect tool to play a hand in this game. At Compendium, this is why we are in business, and it is how we are measured every single day.
Reach out for a conversation today about how to be option 1, and avoid option 2. Remember there are only TWO POSSIBLE OUTCOMES.
1. They will find you
2. They will find your competitor
The above statement is taken from the foreward of the book The Truth About Search Engine Optimization, by Rebecca Lieb.
Search is not a peice of the pie, it is the pie. This is why business blogging is not a fringe strategy, but a scalable, measurable, and affordable way to gain relevance. If you haven't already done so, do the exercise of searching keyword phrases relevant to your business, and count how many times your company shows up. Remember, never use your brand name, a potential prospect doesn't necessarily know you are the answer to their problem.
Dissappointed? Don't worry, most are. The stakes are very high with search, and blogging is the perfect tool to play a hand in this game. At Compendium, this is why we are in business, and it is how we are measured every single day.
Reach out for a conversation today about how to be option 1, and avoid option 2. Remember there are only TWO POSSIBLE OUTCOMES.
Comments for Only Two Possible Outcomes of a Search. Just Two.
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