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Monetizing March Maddness for your Business

Thursday, March 19, 2009 by Brian McKay
"Shhhhhhhhhh..... I have my fake spreadsheet up as I watch the NCCA Tournament live on my browser."

If you are serious about humanizing your marketing, remember what it means to be human.  At businesses throughout the United States today productivity is slowing to a drip.  Where are all those eyeballs?  The Internet!

The worlds greatest communications tool is also the worlds greatest distraction.  If you Blog for Search and for SEO, you can monetize this space for your business.  Pick the keywords that you want to win on the search engines, and apply your relevant knowledge on the topic to reach your target customer.

Most bosses look at how their employees are wasting time on the Internet during the day.  Be the boss that figures out how to capitalize on the fact that the same people work at the companies that you want to do business with.

Blogging can be a key customer acquisition strategy in this space, and now, when your key employee brings up that "spreadsheet," pat him on the back and say I've got UNC winning this one.

Wink. Wink.


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