As we continue to explore Blogging Best Practices it's important to keep Blogging intrinsically tied to lead generation. Effort in on the part of employees blogging should deliver a tangible result for the time invested. What better reward than new business or at minimum a lead generated.
A great example of this in action is our client Children International. They have a powerful mission to fulfill and an amazing message to deliver. A lead generated for Children International means a child will be fed. Those a high stakes. Their blog:
blog.children.org/blog/help-starving-children
Tells the story of the power their organization has to save lives, and put charitable donations to work. They are also leveraging their blog to reach the right people with the right message. This is lead generation 101. If I know you are looking for me, but can't find me, whose responsibility is it to change that?
It's our responsibility as business owners to ensure that our message is actually reaching the audience it was intended for.
A great example of this in action is our client Children International. They have a powerful mission to fulfill and an amazing message to deliver. A lead generated for Children International means a child will be fed. Those a high stakes. Their blog:
blog.children.org/blog/help-starving-children
Tells the story of the power their organization has to save lives, and put charitable donations to work. They are also leveraging their blog to reach the right people with the right message. This is lead generation 101. If I know you are looking for me, but can't find me, whose responsibility is it to change that?
It's our responsibility as business owners to ensure that our message is actually reaching the audience it was intended for.
Comments for Lead Generation 101
Leave a comment