This is a very important question for any business, online or traditional brick and mortar. Yahoo! is set up as a portal. It strives to be a destination that you start at, read their news, engage in commerce through their front door. Google, however, is a network. It's strength is in all the number of doors it has to get to independent content that a searcher is looking for. Yahoo! wins when you stay, Google wins when you leave as fast as possible.
Which is your busin
ess? When it comes to search marketing this is the million dollar question you should be asking your marketing, lead generation, or SEO crew. Put aside revamping a website, a portal, and consider building a network. Regardless of your wares, your business can operate using a network, where there exist thousands of doors to reach you. Each door built specifically for a group of searchers to find you.
To consider becoming a network online rather than a portal, you have to reach agreement on one thing first. The website is not the end. It is simply a means. The end is to make money, engage in a transaction. This can be small B2C or large and long term B2B. Business Blog Software is a great place to start when it comes to creating an entire network devoted to the prospects that are looking for you in hundreds of thousands of ways.
You can have the most elaborate and attractive front door in all of business, but it remains a single door.
As you consider your next marketing move, do you want to be Yahoo! or Google?
Which is your busin
ess? When it comes to search marketing this is the million dollar question you should be asking your marketing, lead generation, or SEO crew. Put aside revamping a website, a portal, and consider building a network. Regardless of your wares, your business can operate using a network, where there exist thousands of doors to reach you. Each door built specifically for a group of searchers to find you. To consider becoming a network online rather than a portal, you have to reach agreement on one thing first. The website is not the end. It is simply a means. The end is to make money, engage in a transaction. This can be small B2C or large and long term B2B. Business Blog Software is a great place to start when it comes to creating an entire network devoted to the prospects that are looking for you in hundreds of thousands of ways.
You can have the most elaborate and attractive front door in all of business, but it remains a single door.
As you consider your next marketing move, do you want to be Yahoo! or Google?
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