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Consumers and B2B Prospects Believe Stories

Friday, February 20, 2009 by Brian McKay
Seth Godin has wisely said that, "Consumers believe stories.  Without this belief, there is no marketing." 

The question I pose to you is, "who is telling your story?"  If you are not writing it, sharing your experiences, crafting a narrative around your main competitive advantages, and simply becoming more than needle in a haystack who is?  This is yet another case, not only for business to business blogging, but for Blogging for SEO (search engine optimization) and Blogging for rankings.

We've already established that Google is the superhighway where humans of all shapes and socioeconomic stature are looking for... Well... Just about everything!  What do I have to do to find you?  When (and if) I find you, what will engage me enough to consider a conversation with you?

If you run an independant paint store, jewerly shop, or a glass manufacturing company, no one is more capable of telling your story, what makes you special, than YOU! 

I would like to personally have a conversation with any of you who read this, and would like to engage in a conversation about how Compendium Blogware can leverage your story to drive qualified organic search traffic.


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