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Catching Rainwater is Illegal... Capturing Search is Not

Friday, March 27, 2009 by Brian McKay
Catching rainwater is illegal in Colorado.  This is true.  It is hilarious, and also happens to be an amazing metaphor for what Blogging to earn customers is all about.

Consider this your Corporate Blog
50 Gallon Drum
If you use have the right url, title tags, keyword denisty, and frequency, recency, and overall volume of content you can capture your targeted share of individual searches. As illustrated below:
50 Gallon Drum
With that one Blog you can catch as much rain as you can in that vertical area.  Look how many searches are going to hit the ground around your bucket....  What about this idea...  Create an entire network of keyword Blogs that can span over a wide net of qualified search so the drops you want will not hit the ground, they will hit your database!

 50 Gallon Drum  50 Gallon Drum   50 Gallon Drum 50 Gallon Drum   50 Gallon Drum50 Gallon Drum 50 Gallon Drum50 Gallon Drum50 Gallon Drum50 Gallon Drum50 Gallon Drum 50 Gallon Drum 50 Gallon Drum   50 Gallon Drum   50 Gallon Drum   50 Gallon Drum

Now, how much organic search traffic are you going to command with your Blog network?  You can maximize your content accross multiple relevant channels.

This is an amazing customer acquisition strategy and a strong way to begin Blogging for Search.  It is also legal, even encouraged by the search engines.

As for catching raindrops in Colorado.  I can't help you.
 
 


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