Brian McKay's Earning Customers by Blogging

So is email, the Internet, and rap music. As a professional in the marketing software industry it's important to look beyond definitions to the underlieing value of a product, service, or medium.

Blog marketing and business blogging are two definitions that are worth your time, attention, and investment. I would recommend teeing up this conversation with your team or yourself if you are a business owner in the following manner:

1. How can we better reach prospective customers that need our services? (rather than, why should we blog?)

2. With our collective experience and success in this industry do we have relevant and valuable things to say? (rather than, what are we going to blog about?)

3. Do we have a handful of customers that we love and love us that would step up and say a few words about the work we've done for them? (rather than, what would people want to hear from us?)

In the end your best customers are your best stories, greatest assets (outside your team), and strongest opportunity to influence people just like them to give your company an opportunity to earn their business.