Customer service and customer support of your company is vital to thrive in our economy. Blogging to earn customers makes a lot of sense in this vein. Here's a story to best illustrate what I'm talking about.
I needed an oil change, and I had my 7 month old daughter in tow. I thought running the car over to Jiffy Lube would be fine. When I lived in Muncie, the Jiffy Lube delivered consistent service and the staff was friendly. So, I pulled into Jiffy Lube and waited in line with my car. Then I waited, then I waited, and then a car pulled out and I watched for 5 minutes while the staff appeared to just hang out before pulling the next car in. (deep sigh) I was irritated. There was no communication, and an obvious lack of urgency to be "Jiffy" at all. So I pulled out in search of at least mediocre service for my car.
I ran a few more errands and remembered another Jiffy Lube closer to my home. Here comes your second chance Jiffy. I pulled up right away, the staff was friendly attentive and informative with the service they were going to provide me. They smiled at me, said hello to my little daughter, and got to work quickly. They were very "Jiffy," and that is what I wanted to pay for. I waited for mere moments and I was ready to go.
One franchise with two locations, and two entirely different experiences. If Jiffy Lube had a Blog to talk about customer dissatisfaction and satisfaction they would have a voice in the conversation I'm going to have with at least 20 people in my network about my experience. Let alone the thousands that read my Blog here. As it stands, they do not have a voice in this conversation. I'm going to speak the praises of the one location, and tell of the frustration experienced at the other. My voice is going to be far more powerful than any corporate speak they can drum up, because my voice is authentic.
Corporate Blogging is an answer to a customer like me. It provides a forum for the good and the bad to be discussed when it comes to your business. Don't be afraid of the negative feedback Jiffy Lube, embrace it. You'll become more human, and be able to vision cast for the future of the company with candid feedback from the very customers you are looking to serve month after month.
Your feedback forum does not address search, and provides me, the customer, with none of the feedback from fellow customers. A Blog will share the dialogue, and can provide real SEO value to your brand.
If your business prides itself on customer service, and works to respond appropriately to upset customers, make the decision to Blog for SEO, and Blog to earn customers in 2009.
I needed an oil change, and I had my 7 month old daughter in tow. I thought running the car over to Jiffy Lube would be fine. When I lived in Muncie, the Jiffy Lube delivered consistent service and the staff was friendly. So, I pulled into Jiffy Lube and waited in line with my car. Then I waited, then I waited, and then a car pulled out and I watched for 5 minutes while the staff appeared to just hang out before pulling the next car in. (deep sigh) I was irritated. There was no communication, and an obvious lack of urgency to be "Jiffy" at all. So I pulled out in search of at least mediocre service for my car.
I ran a few more errands and remembered another Jiffy Lube closer to my home. Here comes your second chance Jiffy. I pulled up right away, the staff was friendly attentive and informative with the service they were going to provide me. They smiled at me, said hello to my little daughter, and got to work quickly. They were very "Jiffy," and that is what I wanted to pay for. I waited for mere moments and I was ready to go.
One franchise with two locations, and two entirely different experiences. If Jiffy Lube had a Blog to talk about customer dissatisfaction and satisfaction they would have a voice in the conversation I'm going to have with at least 20 people in my network about my experience. Let alone the thousands that read my Blog here. As it stands, they do not have a voice in this conversation. I'm going to speak the praises of the one location, and tell of the frustration experienced at the other. My voice is going to be far more powerful than any corporate speak they can drum up, because my voice is authentic.
Corporate Blogging is an answer to a customer like me. It provides a forum for the good and the bad to be discussed when it comes to your business. Don't be afraid of the negative feedback Jiffy Lube, embrace it. You'll become more human, and be able to vision cast for the future of the company with candid feedback from the very customers you are looking to serve month after month.
Your feedback forum does not address search, and provides me, the customer, with none of the feedback from fellow customers. A Blog will share the dialogue, and can provide real SEO value to your brand.
If your business prides itself on customer service, and works to respond appropriately to upset customers, make the decision to Blog for SEO, and Blog to earn customers in 2009.
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