What does it take to win? What does winning even mean?
As we continue the conversation about blogging best practices, and leveraging SEO to drive qualified leads to your business, we have to take a step back and ask, how this will help me win?
1. Know What a Win Is
It's important to know what winning means to you. Is winning a target revenue number, number of clients, number of cases solved? Or is winning a lifestyle, consistency, or freedom? When we set out to accomplish something, it's important to know when we've got there.
The SEO opportunity here, is to know if the goal you've set is achievable with the budget you've allocated and the manpower you've planned to invest. When you are defining what a "Win" is, know that it can be reached.
2. Leverage Weakness
We've all heard some variation of this before, but when you find weakness in an industry, or in a competitor, leverage it within the value of your own products and services. I'm not promoting a smear campaign, what I am promoting is if a competitor has proven ineffective in a retaining clients, you can tout that you have an extraordinarily high client retention rate and use customer testimonials to add depth and credibility to your message.
Blog about it, and be proud of the areas that you've paid attention to and can leverage as a serious point of difference.
3. Pick a Fight with the Bully
Very few times have ambitious companies been worse off for stepping up to the plate against a seemingly indestructable opponent. Why? Because this isn't Sparta; your life is not on the line. In the business world significant lessons can be learned from competing a few levels above your wieght class. The next time you compete at the traditional level of competition you will have the confidence that you and your team are capable of much more.
No place is this more true than on the Internet. Where perception, often times, is reality. Think big, and never underestimate yourself or your team.
4. Generate More Content
By generating more content you gain a huge opportunity to win. This is not only relevant to Blogging for SEO, but to sales calls, conferences, and any other place where content is created. What is content? It is any messaging that comes from the keyboard of an employee at your company or from their mouth in a sales call, speaking event, or conference. How you choose to leverage that content creation becomes the opportunity to win. (secret: most company are aweful at it)
5. Don't Fear what you Don't Know
This is the biggest opportunity when it comes to SEO and earning a the win online. The illusion that you don't know enough to make a play in search, Internet marketing, and driving real business through the web. This is not rocket science, regardless of what the "experts" say. The same rules of business apply to the web, and it presents a relatively level playing field for a small company with a big idea to dominate.
To win in search is to understand what your core audience (or customer base) is looking for: Keywords. Keywords are currency, and knowing who you serve and how you serve them makes you a keyword expert in your industry.
Those are McKay's 5 Opportunities to Win in Search. Right now you have the power to leverage the Internet to drive revenue for your business. Take the next step by contact us at Compendium for a free Blogging consultation.
As we continue the conversation about blogging best practices, and leveraging SEO to drive qualified leads to your business, we have to take a step back and ask, how this will help me win?
1. Know What a Win Is
It's important to know what winning means to you. Is winning a target revenue number, number of clients, number of cases solved? Or is winning a lifestyle, consistency, or freedom? When we set out to accomplish something, it's important to know when we've got there.
The SEO opportunity here, is to know if the goal you've set is achievable with the budget you've allocated and the manpower you've planned to invest. When you are defining what a "Win" is, know that it can be reached.
2. Leverage Weakness
We've all heard some variation of this before, but when you find weakness in an industry, or in a competitor, leverage it within the value of your own products and services. I'm not promoting a smear campaign, what I am promoting is if a competitor has proven ineffective in a retaining clients, you can tout that you have an extraordinarily high client retention rate and use customer testimonials to add depth and credibility to your message.
Blog about it, and be proud of the areas that you've paid attention to and can leverage as a serious point of difference.
3. Pick a Fight with the Bully
Very few times have ambitious companies been worse off for stepping up to the plate against a seemingly indestructable opponent. Why? Because this isn't Sparta; your life is not on the line. In the business world significant lessons can be learned from competing a few levels above your wieght class. The next time you compete at the traditional level of competition you will have the confidence that you and your team are capable of much more.
No place is this more true than on the Internet. Where perception, often times, is reality. Think big, and never underestimate yourself or your team.
4. Generate More Content
By generating more content you gain a huge opportunity to win. This is not only relevant to Blogging for SEO, but to sales calls, conferences, and any other place where content is created. What is content? It is any messaging that comes from the keyboard of an employee at your company or from their mouth in a sales call, speaking event, or conference. How you choose to leverage that content creation becomes the opportunity to win. (secret: most company are aweful at it)
5. Don't Fear what you Don't Know
This is the biggest opportunity when it comes to SEO and earning a the win online. The illusion that you don't know enough to make a play in search, Internet marketing, and driving real business through the web. This is not rocket science, regardless of what the "experts" say. The same rules of business apply to the web, and it presents a relatively level playing field for a small company with a big idea to dominate.
To win in search is to understand what your core audience (or customer base) is looking for: Keywords. Keywords are currency, and knowing who you serve and how you serve them makes you a keyword expert in your industry.
Those are McKay's 5 Opportunities to Win in Search. Right now you have the power to leverage the Internet to drive revenue for your business. Take the next step by contact us at Compendium for a free Blogging consultation.
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