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30% Increase in Online Revenue through Blogs

Friday, May 22, 2009 by Brian McKay
GK Elite has a great story to tell regarding the performance of their blog network through Compendium.  Below is a quote from a recent article in Internet Retailer:

“Our web site wasn’t appearing in blended search results for key and common phrases, but our blogs are,” say Andrew Foss, e-commerce manager for GK Elite, which conducts about half of its sales online. In fact, the blogs, which GK launched in January, have increased GK’s revenue from organic search by 39% and the net online revenue increase as a result of the blogs is 30%.

GK Elite is a great example of a company that has taken their industry knowledge, applied that knowledge to their blogging goals, and is now realizing the monetary benefit of using blogging as a tool for SEO.


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