Businesses come in all kinds of aspirations, sales figures, and revenue. Some businesses are comprised of teams which include tech savvy staff, and then there are others who don't. There's nothing necessarily wrong with that. There are some fields where it just doesn't make sense to pay the salary of a full-time tech guru.
Regardless of your orgainzation's technical savvy, chances are there is a substantial number of potential customers who are looking for what you have to offer via search engines. If you're not showing high up on the rankings for the keywords they're using, then you are as good as nonexistent to these people.
Buying into the growing marketing wisdom of the age, you decide to line up a corporate blogging initiative. When it comes time to pick a platform, you ask around. Some point you to free hosted services. Others tell you to use this or that particular open source package on your own servers. Chances are, you'll opt for the open source package that a large number of businesses are using.
Then the fun begins. Suppose you're one of those businesses whose technical skill on the low end of the spectrum. You'll be faced with a sea of arcane knowledge that will be confusing at worst. Is setup that hard for non-techincal people? Look no further than a blog post published today by Kit O'Toole over at BlogCritics. In setting up a WordPress blog for herself, she ran into a steep learning curve with PHP and CSS, and she learned the hard way what damage can be done when the database gets corrputed.
So then you plonk down a few grand to bring in a social media expert, or you roll the dice and put up an ad on craigslist's computer gigs section offering some amount of money for someone who knows what they're doing. That will cost you maybe a few hundred to a couple thousand dollars just to get up to speed.
Once you've gone live and started creating content, you'll face the challenge of ongoing maintenance. When your blogging platform choice ships a new upgrade, or when there is an advisory about security that needs patching (see Tech Crunch story from June 2008 and Robert Scoble's blog post from September 2009 for some good examples), chances are you'll need to track down that guy who did the original setup (you did keep his contact information, didn't you?) or expend effort getting someone to help you out.
This problem is one of the core value propositions of Compendium. Not only are you buying into a platform for your SEO efforts, you're also getting the backing of a multitenancy application. There are no more installs or upgrades for you to fret about. In fact, new code releases occurring ruing the middle of the week ensure that you'll always have the latest and greatest version of our platform. We worry about uptime, maintenance, and backups, so you don't have to!
Regardless of your orgainzation's technical savvy, chances are there is a substantial number of potential customers who are looking for what you have to offer via search engines. If you're not showing high up on the rankings for the keywords they're using, then you are as good as nonexistent to these people.
Buying into the growing marketing wisdom of the age, you decide to line up a corporate blogging initiative. When it comes time to pick a platform, you ask around. Some point you to free hosted services. Others tell you to use this or that particular open source package on your own servers. Chances are, you'll opt for the open source package that a large number of businesses are using.
Then the fun begins. Suppose you're one of those businesses whose technical skill on the low end of the spectrum. You'll be faced with a sea of arcane knowledge that will be confusing at worst. Is setup that hard for non-techincal people? Look no further than a blog post published today by Kit O'Toole over at BlogCritics. In setting up a WordPress blog for herself, she ran into a steep learning curve with PHP and CSS, and she learned the hard way what damage can be done when the database gets corrputed.
So then you plonk down a few grand to bring in a social media expert, or you roll the dice and put up an ad on craigslist's computer gigs section offering some amount of money for someone who knows what they're doing. That will cost you maybe a few hundred to a couple thousand dollars just to get up to speed.
Once you've gone live and started creating content, you'll face the challenge of ongoing maintenance. When your blogging platform choice ships a new upgrade, or when there is an advisory about security that needs patching (see Tech Crunch story from June 2008 and Robert Scoble's blog post from September 2009 for some good examples), chances are you'll need to track down that guy who did the original setup (you did keep his contact information, didn't you?) or expend effort getting someone to help you out.
This problem is one of the core value propositions of Compendium. Not only are you buying into a platform for your SEO efforts, you're also getting the backing of a multitenancy application. There are no more installs or upgrades for you to fret about. In fact, new code releases occurring ruing the middle of the week ensure that you'll always have the latest and greatest version of our platform. We worry about uptime, maintenance, and backups, so you don't have to!
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