corporate blogging

I get a lot of questions about our tools. Is this really an effective online marketing strategy? The real question is: Can a Business actually both participate in social media legitimately and still recognize value to the effort. This is code for ROI.

Gartner just came out with a new report on their Technology Hype Cycle for 2009 which shows that Corporate Blogging is rapidly moving up the slope of enlightenment. What's that actually mean?

Really what this is saying is that Businesses like yours are adopting business blog software more rapidly than just about any other marketing tools.

There are two important factors powering this trend. The first is the simple fact that the world is telling you that to be successful you need to be more human. Simple. Your clients are tired of "branding", Tired of Institutions...what they want is to deal with people. This technology empowers your employees and constituents to tell your story.

This is the greatest acquisition tool of all time. It helps you win search. The more you participate, the more people are able to find you. The more stories you tell, the greater chance to have those stories found....and most importantly, have those stories found by people who have problems that you can solve.

Comments for Gartner: Corporate Blogging Moving Quickly Up The Adoption Scale

Sunday, August 16, 2009 by Duncan Alney:: I agree completely Chris. I think we're past the honeymoon phase with social media in general. Its time for businesses to humanize themselves. All business is social at its core. Its time for businesses to grow out their mullets and connect in a more meaningful way with their audiences.