Corporate blogging software

My good friend Jeff Rohers put up an interesting post the other day in his Subscribers Rule blog over at ExactTarget.

Between Facebook and his work email inbox Jeff counted 23 inboxes in his life. Obviously he's focused on the concepts of Subscribers Rule and the harsh reality that it's going to be a lot harder for marketers to gain permission and from that gain meaningful engagement.

My reply:

So…in the spirit of being Waaay out there….basically where I live anyway. Start thinking about Search as a big inbox. SEO is really about delivering your message to an address. That address happens to to be the keyword phrase, and the really funny thing is that your message is totally delivered on-demand…when someone asks for that information via a search query. this is why I think search is the future of corporate communications. As we get overwhelmed by all this inbox crush users are going to be a lot more subjective about who they give access to. The prevailing attitulde is “I’ll tell you when I need your message”

I know, it’s out there….but make no mistake…it’s out there.

Obvioulsy, this is our core message with regard to Corporate blogging and it's role in widespread Search Engine Optimization.

Comments for Where do you turn when everyone is inboxed-out?

Tuesday, October 7, 2008 by Kyle Lacy:: Great post Chris. This is an awesome example of Seth Godin's pull marketing strategies. Create a valuable SEO source instead of pushing out emails in order to market to your clients or potential clients. You will create a portal where people are hitting your site when they want to... because they have a need!