The other day I had the opportunity to talk business blogging with my good friend Doug Karr and a couple other great panelists at an event for large company marketing folks called Confluence. Erik Deckers put the event together and hosted us at a Comedy Club on Mass Ave. I was really impressed with the quality of questions and the high level of engagement from this group of mainly non-bloggers.
In attendance were marketers from Lawyers offices, Agricultural companies and even big Pharmaceutical Corporate types, all looking to learn blogging best practices. It's clear that there is a growing trend to learn more about how to best use blogging software as part of a legitimate and effective marketing strategy.
Posted by: Kyle Lacy on Monday, November 17, 2008
It was a pleasure to share the stage with you on Tuesday! Hope to do it again soon!
Posted by: Colin Clark on Monday, November 17, 2008
Chris, you guys did a fantastic job of showing how important it really is for businesses to blog. It seemed that the panel was very well-balanced in opinions and views on business blogging. Weather the CEO takes it upon himself to blog, or you use a blog compilation software like Compendium, or if you use a ghostwriter, it should be noted again and again that there are people out there listening and it is silly for business not to be talking.