As a Client Success Manager here at Compendium, it is my responsibility to stay on top of my clients blogging efforts and to help guide them with best practices in blogging.
The first and foremost important thing about having a successful blog is posting frequent content. Best practices are to blog a minimum of 2 posts per week, per individual blogger.
We have several clients who are doing a phenomenal job of this; Visit Tampa Bay and Big League Tours are just two examples. Due to their frequency of posting their SEO rankings are following suit, as well as, sites referring traffic to them.
A key tactic that these corporate blogs are using is simply putting links in their posts, referring readers to other sites for articles, pictures, more information, etc... Search Engines LOVE the traffic that is generated by these embedded links.
Whats more is that if you start to link out to other sites, they will start to link back to you (as long as your content is relevant). Then as readers are perusing their sites, it will direct traffic to your blog. Therefore increasing your traffic, number of referring sites, number of new visitors, and ultimately the number of potential consumers!
For more information on how to begin building links into your blog posts, check out this article, from SEOBook.com, on 101 Link Building Tips. It provides insight on link baiting and multiple ideas on how an individual can add links to blog posts.
