Along with Seth, I'm a fan of SEOMoz as well. In this video, Rand talks a little about keyword research and how to apply it to a traditional website. Of course He's not talking about Compendium Blogware, but basically take everything he's saying and know that it will work way better using the corporate blogging software from Compendium.
SEOmoz Whiteboard Friday - Implementing Keyword Research from Scott Willoughby on Vimeo.
