Being a sales professional and new to Compendium, I've had to wrap my mind around my personal perception of blogging. I had never fully understood it's function as a business tool. It's cool, it's trendy, it has potential to engage our current clients, but who cares? I, like many of you, didn't get the point because I couldn't see any measurable way that corporate blogs drive business, a.k.a SHOW ME THE MONEY!
I also had to overcome my perfectionist (blog)writer's block caused by my B.A. in English. Thankfully, my competitive sales nature trumps the literary standards that stood in the way of my understanding the actual function of a business blog: new client acquisition.
I am not here to write a book, I 'm here to win your business. What company, sales pro, or marketer, is not trying to do the very same thing?
Being open to a new perspective, a new idea, service, or tool, isn't that where innovation comes from? Don't we all want to be, or be part of, or believe in, "the next best thing"? Isn't that what any business needs their potential client's to do?
Seth Godin writes, "You can raise the bar or you can wait for others to raise it, but it's getting raised regardless."
Compendium is raising the bar, let us show you how. Be as open to new ideas as you would like your potential customers to be. Think of all the people out there with a problem that you have the expertise, product, or service to solve. Now think about how you got to my blog and consider giving us a shot.
I also had to overcome my perfectionist (blog)writer's block caused by my B.A. in English. Thankfully, my competitive sales nature trumps the literary standards that stood in the way of my understanding the actual function of a business blog: new client acquisition.
I am not here to write a book, I 'm here to win your business. What company, sales pro, or marketer, is not trying to do the very same thing?
Being open to a new perspective, a new idea, service, or tool, isn't that where innovation comes from? Don't we all want to be, or be part of, or believe in, "the next best thing"? Isn't that what any business needs their potential client's to do?
Seth Godin writes, "You can raise the bar or you can wait for others to raise it, but it's getting raised regardless."
Compendium is raising the bar, let us show you how. Be as open to new ideas as you would like your potential customers to be. Think of all the people out there with a problem that you have the expertise, product, or service to solve. Now think about how you got to my blog and consider giving us a shot.
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