The saying "There's no such thing as bad press" is particularly true for Wired Magazine's blog post: Twitter, Flickr, Facebook make Blogs Look So 2004
The post begins:
Thinking about launching your own blog? Here's some friendly advice: Don't. And if you've already got one, pull the plug.
I debated back and forth whether or not to write something but, alas, I couldn't refrain. So, if the point of such a post is to get blogging evangelists roughed up... it's working.
How silly IS this notion... blogging particularly blogging for business has yet to even scratch the surface. To illustrate further check out a recent post by corporate blogging expert, Debbie Weil: Corporate Blogs are Within 2 years of Mainstream Adoption.
The fact of the matter is there are two kinds of blogging, in my opinion:
1. Citizen journalism - individual bloggers generating content focused around hobbies, interests and causes.
2. Corporate blogging - businesses who are blogging to generate demand, humanize their marketing and get found on the web.
To say that Compendium should shut off our blog right now would mean I would have to give up thousands of organic search visits/month, over 100 leads and ultimately new business. Wired Magazine... I'm not willing to give that up right now :)
But, I'll turn the question you... am I overreacting? Do they have a point that the marketplace has become over saturated with irrelevant blogs?
