Old emails make great blog content - we say this often, but how have we proven it?  I was going to turn one newsletter into one blog post, but after looking at it, it looks like there is room to turn a lot of these articles into quick blog posts for your business blog

Here is a link to the original newsletter for your reference.  Let's start with one of the small blurbs here (note that this blurb actually comes and links to Chris's blog, talk about a program that feeds itself!).

email to blog content
















Now let's make a quick blog post off of this.

Title: "Harsh Reality Of Building A Community"

Post:  Recently Chris was talking about the misconception in the marketing world that an organization or business being able to truly create a community with their corporate blog and with some support from eMarketer, he makes a great case that the bottom line is that even with the most 'interactive' and 'community based' blogs --- most traffic comes from search, not repeat visitors. 

These new eMarketer studies make it cleared than ever that the real opportunity for business blogging is to use it as a great SEO tool that is more engaging than a typical landing page or website because of the real, human content within.  So stop measuring your blogging success on comments and RSS subscriptions and start measuring traffic and conversions!

Wow!  That was easy, quick and I didn't spend more than 5 minutes writing it!  I bet everyone within a company could have a different take on the same topic --- so it's not limited to just one person posting up the newsletter, it's taking a snippet and putting your own view and spin on it!  Let's see how many posts I can get out of this newsletter (without being too annoying!).