As most know by now, the idea behind Compendium Blogware is to help Corporate Bloggers as well as Searchers, by organizing blog content around topics or keywords.
Where all other blog platforms basically organize blog posts by author, Corporate Blogging gets muddled as more Corporate Journalism. The reality is that if someone is searching on a topic...they probably care a lot more about finding everything on that topic vs. the journalistic thoughts of any single author. Both Searchers and Business benefit when corporate content is arranged by relevance.
At the end of the day, Google and the other search engines want the searcher to be happy with the result based on the keyword phrase they entered....in other words, Relevance is the final deciding factor.
Search Engine Expert Vanessa Fox explains it this way:
There has been some concern that the Compending Process can create an issue because of duplicate content. It's not a concern. Basically, Compendium Blogware is a form of internal content syndication. Every post is clearly linked back to the original source (author) and Compending improves the user experience by arranging all the relevant blog posts in one place based on keyword phrase vs. various individual author blogs.
At the end of the day, Google and the other search engines are going to give preference to pages based on whether they are useful to the user....
Adam Lasnik is Google's person responsible for communicating this.....Let's hear what he has to say about Duplicate Content:
Where all other blog platforms basically organize blog posts by author, Corporate Blogging gets muddled as more Corporate Journalism. The reality is that if someone is searching on a topic...they probably care a lot more about finding everything on that topic vs. the journalistic thoughts of any single author. Both Searchers and Business benefit when corporate content is arranged by relevance.
At the end of the day, Google and the other search engines want the searcher to be happy with the result based on the keyword phrase they entered....in other words, Relevance is the final deciding factor.
Search Engine Expert Vanessa Fox explains it this way:
"Relevance means keeping to a topic, helping the search engine understand what your site is about and, ideally, about one thing in particular."The idea behind a Compendium is to collect all the writing (blog posts) within a company and 'Compend' or assign that content to specific keywords or topics... The net result is many more blog pages that are just what Vanessa is calling for...focused blogs talking about only one thing.
There has been some concern that the Compending Process can create an issue because of duplicate content. It's not a concern. Basically, Compendium Blogware is a form of internal content syndication. Every post is clearly linked back to the original source (author) and Compending improves the user experience by arranging all the relevant blog posts in one place based on keyword phrase vs. various individual author blogs.
At the end of the day, Google and the other search engines are going to give preference to pages based on whether they are useful to the user....
Adam Lasnik is Google's person responsible for communicating this.....Let's hear what he has to say about Duplicate Content:
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