Though we're in the middle of an economic crisis where some of our mortgage industry might deserve it, flogging has a different connotation as discussed by Dr. Vaine. Dr. Vaine discusses forced blogging and speaks (tongue in cheek) about how to drive your corporate blogging productivity into the ground.
The humor is a bit dry in the video but the message is clear. Strapping on rules, regulations and a ton of overhead to your corporate blogging strategy is a surefire way of killing it. I had a boss who once told me, provide your employees with every opportunity to succeed - and they will.
Provide your employees with the freedom to blog - and they will.
Of course, Compendium has the added safety net of an administrative approval process in the application. That's not to stop a bad employee, but provides an opportunity to coach a great one.
