There's a lot of chatter out there these days. Twitter, Facebook, MySpace, blogs, etc., they all fill the lines with tons of thoughts and opinions. It's suggested that in order to have people re-post your content, you should re-post theirs. It's a great "Do unto others as you would have done unto you" concept, but is it really as virtuitous as it sounds?
If a person doesn't provide value, then they are not worth repeating. Simply pushing someone's content just to get them to do the same in return lessens your value to your readers/followers. You're simply filling the air with noise and diluting your credibility, diong everyone a disservice.
This is especially true of business blogs. Businesses need to leverage corporate blogging as a way to establish credibility in the minds of their markets, and pushing worthless content will only frustrate their readers.
The solution is simple. Be valuable to your readers and provide valuable content. Valuable content is just that, valuable. It should and will be re-posted and promoted because it provides value to the ones who read it AND to the ones who re-post it.
If a person doesn't provide value, then they are not worth repeating. Simply pushing someone's content just to get them to do the same in return lessens your value to your readers/followers. You're simply filling the air with noise and diluting your credibility, diong everyone a disservice.
This is especially true of business blogs. Businesses need to leverage corporate blogging as a way to establish credibility in the minds of their markets, and pushing worthless content will only frustrate their readers.
The solution is simple. Be valuable to your readers and provide valuable content. Valuable content is just that, valuable. It should and will be re-posted and promoted because it provides value to the ones who read it AND to the ones who re-post it.
Comments for Be Valuable
Leave a comment