Often times I find myself in conversations about the benefits of social media marketing versus the search marketing benefits of corporate blogging. I do my best to keep up with the opinions of social media experts who are far more knowledgeable than I am. And today, I thought it would be helpful to highlight the insights of Doug Karr.
My favorite part is the quote he makes at the end:
"I’ve said before that social media is an amplifier for businesses online. Facebook is a big amplifier!"
That is a much more eloquent way of echoing my beliefs about the benefits of a business blogging versus the benefits of social medias like Facebook and Twitter. The corporate blog can be the content platform where an organization pushes out information, insights, and invitation to do business. Therefore, this content becomes an acquisition tool by driving greater organic visibility on the search engine. As Doug mentions in his post, he uses search engines far more than social networks when he has an intent to buy. Humanizing an organization through corporate blogging and leveraging that content as a search acquisition method is the true value of corporate blogging.
However, that does not discount the statistics that Doug highlights and the power of social networking. Those spaces can dramatically amplify online business. I think it is especially powerful when a company connects their quality blog content to these social spaces. This method allows organizations to amplify the message they find to be most important. If and when that content gets re-tweeted or shared among networks, it has viral potential and can dramatically impact the overall online marketing.
My opinion is that corporate blogging is an acquisition tool, while social media marketing is amplification tool (thanks Doug!). Compendium can help businesses connect and exploit these two benefits with our easy to use blog software. Call me at 317-777-6254 if you'd like to see a demo of the platform in action.
My favorite part is the quote he makes at the end:
"I’ve said before that social media is an amplifier for businesses online. Facebook is a big amplifier!"
That is a much more eloquent way of echoing my beliefs about the benefits of a business blogging versus the benefits of social medias like Facebook and Twitter. The corporate blog can be the content platform where an organization pushes out information, insights, and invitation to do business. Therefore, this content becomes an acquisition tool by driving greater organic visibility on the search engine. As Doug mentions in his post, he uses search engines far more than social networks when he has an intent to buy. Humanizing an organization through corporate blogging and leveraging that content as a search acquisition method is the true value of corporate blogging.
However, that does not discount the statistics that Doug highlights and the power of social networking. Those spaces can dramatically amplify online business. I think it is especially powerful when a company connects their quality blog content to these social spaces. This method allows organizations to amplify the message they find to be most important. If and when that content gets re-tweeted or shared among networks, it has viral potential and can dramatically impact the overall online marketing.
My opinion is that corporate blogging is an acquisition tool, while social media marketing is amplification tool (thanks Doug!). Compendium can help businesses connect and exploit these two benefits with our easy to use blog software. Call me at 317-777-6254 if you'd like to see a demo of the platform in action.
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