"There will still be people out there buying
cars, and the trick will be to identify them
and what triggers them to purchase."
-Ian Beavis, executive client services director, Carat, a part
of Aegis Group, as quoted in AdWeek, October 13, 2008
I want to turn this great quote around just a little bit and say that the tick is to have those buyers identify you.
In tough economic times (or anytime frankly) businesses have to compete hard for every opportunity. If you are selling hardware or cars or even a lawyer selling legal services… your prospects are starting with a search. They are out there telling you they’re interested in your product or service.
What the marketer has to do is listening…..and I mean listening EVERYWHERE. Old SEO was all about your top 10 keywords. PPC was all about hundreds to thousands of identified keywords. If 75% or more of the clicks on a search engine results page happens in the organic side, doesn't it make sense to target all those PPC terms organically?
Widespread blogs for business are the only way to accomplish this.
