I recently stumbled upon an interesting article noting that Sony is starting a Daddy blogger type program.
Given the Mommy blogger campaigns that we've seen with large consumer products companies, I'll be curious to see how this is received. On a related note, it certainly is nice to see Sony and other large retailers taking advantage of blog marketing to promote their products and generate interest!
Sony Electronics is launching DigiDads, in which dads will test out new Sony products in dedicated online media projects and then write about their experiences. Afterward, the bloggers will return the products to Sony
Given the Mommy blogger campaigns that we've seen with large consumer products companies, I'll be curious to see how this is received. On a related note, it certainly is nice to see Sony and other large retailers taking advantage of blog marketing to promote their products and generate interest!
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