I came across an interesting article yesterday over on TechNewsWorld about the ability of Twitter to keep their users over time. Apparently,
The Twitter micro-blogging service only retains about 40 percent of users month-over-month, Nielsen Online Research Vice President David Martin claims in a company blog post.
Even more, the article dives a bit deeper into the fact that retention is obviously a huge part of growth.
In any case, I won't spend too much time expressing my opinion about Twitter but customer engagement and acquisition is what corporate blogging is all about so head over and check us out!
The Twitter micro-blogging service only retains about 40 percent of users month-over-month, Nielsen Online Research Vice President David Martin claims in a company blog post.
Even more, the article dives a bit deeper into the fact that retention is obviously a huge part of growth.
A high retention rate is necessary to reach a large audience, although it does not guarantee that reach, Martin said. Twitter's relative newness -- it was founded in May 2007 -- is not a factor because Facebook and MySpace, when they were new, had double the retention rate of Twitter.
In any case, I won't spend too much time expressing my opinion about Twitter but customer engagement and acquisition is what corporate blogging is all about so head over and check us out!
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