For those of you golf fanatics out there I am sure you're aware that this weekend (starting today) is the 2009 Open Championship. This tournament is being held at the famed Ailsa Course at Turnberry, Scotland.
Naturally I always tune in to the big championships and when Tiger is playing, it seems that everyone else does as well. In any case, how does this relate to search marketing you ask? Well, given the role of product placements and sponsorships, I always like to find out how the major golf companies are pushing their products online post-tournament.
Usually when I am interested in a new product or see that Phil Mickelson has changed drivers, I like to check out the new products and read reviews. Having a product development blog that is easily found gives me, the consumer, the opportunity to get the information I want. Many of these companies already have blogs, Twitter accounts and Facebook pages so hopefully more and more will continue to take advantage of these online marketing tools and really open up their product promotions.
Naturally I always tune in to the big championships and when Tiger is playing, it seems that everyone else does as well. In any case, how does this relate to search marketing you ask? Well, given the role of product placements and sponsorships, I always like to find out how the major golf companies are pushing their products online post-tournament.
Usually when I am interested in a new product or see that Phil Mickelson has changed drivers, I like to check out the new products and read reviews. Having a product development blog that is easily found gives me, the consumer, the opportunity to get the information I want. Many of these companies already have blogs, Twitter accounts and Facebook pages so hopefully more and more will continue to take advantage of these online marketing tools and really open up their product promotions.
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