Given that the golf season is basically here I thought I would
check out the latest and greatest gear for this year. In checking out the usual suspects like Titleist, Taylor Made, Callaway etc. I really wanted to learn more about their R&D efforts outside of a whitepaper and this seemed like a great place for a corporate blog.
Although most of the companies had whitepapers and detailed technical specifications available, having a blog or section where their engineers discuss R&D would be pretty interesting. With that, it seems like that would be a great venue for their sponsored golfers to provide some feedback directly tied to those R&D efforts. If I can hear about Phil Mickelson's new lefty Callaway driver that he is testing, I'd probably be more likely to buy once the product is released. More on testing new clubs and golf adventures to come...
check out the latest and greatest gear for this year. In checking out the usual suspects like Titleist, Taylor Made, Callaway etc. I really wanted to learn more about their R&D efforts outside of a whitepaper and this seemed like a great place for a corporate blog.Although most of the companies had whitepapers and detailed technical specifications available, having a blog or section where their engineers discuss R&D would be pretty interesting. With that, it seems like that would be a great venue for their sponsored golfers to provide some feedback directly tied to those R&D efforts. If I can hear about Phil Mickelson's new lefty Callaway driver that he is testing, I'd probably be more likely to buy once the product is released. More on testing new clubs and golf adventures to come...
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