Regulations aside, the ability for the pharmaceutical industry to speak directly to their customers is something to be desired, especially when there are large issues at hand. For instance, today Pfizer agreed to pay a $2.3B settlement for illegal promotion of Bextra, a painkiller that was removed from the market in 2005 (WSJ article here).
Naturally, with this type of record setting settlement involving criminal charges, there is going to be an outpouring of consumer opinion. Having a corporate blog available or some portal open for direct customer feedback, rather than traditional Press contacts, might be an interesting idea if regulations could be followed appropriately. Given that others in the marketplace will be talking about it anyways, having a corporate blogging strategy in place could serve as a great means to keep a pulse on what is being said if compliance and regulatory guidelines are met.
Naturally, with this type of record setting settlement involving criminal charges, there is going to be an outpouring of consumer opinion. Having a corporate blog available or some portal open for direct customer feedback, rather than traditional Press contacts, might be an interesting idea if regulations could be followed appropriately. Given that others in the marketplace will be talking about it anyways, having a corporate blogging strategy in place could serve as a great means to keep a pulse on what is being said if compliance and regulatory guidelines are met.
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