With the recent release of Duke University's CMO Survey, some interesting trends continue to show up in marketing spends projected for the next year. According to the survey, CMOs are forecasting that online marketing spending will increase 9.5% over the next 12 months. Along those same lines, the study shows that CMOs expect traditional media and advertising spends to decrease by 7.9%. Naturally these results are not earth shattering but it is interesting to see various sets of data surrounding a lot of the same questions.
I'd recommend browsing through the study if you have a few spare minutes -- the sections on revenue increases and social media overall are also pretty interesting.
I'd recommend browsing through the study if you have a few spare minutes -- the sections on revenue increases and social media overall are also pretty interesting.
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