Corporate Blogging

The simple truth is that they don't care about blogs. They don't care whether or not you have a corporate blogging program or a Facebook strategy. By and large, they don't care what your CEO has to say.

Okay, so what do your prospects want?

1. They want any easy way to solve their problem.
2. They want information that is relevant to their problem.
2. They want a relationship with you when they are ready.

Your prospects don't care whether you accomplish this through your website, a landing page, or a blog.

Did it dawn on you that they don't know the difference between them?

Per eMarketer:

“-it is not always clear or relevant to the end user whether a particular destination is a blog….”

So again, they don't care about your business blogs.

But it just so happens that a corporate blogging strategy is one of the most effective ways to deliver on the 3 above needs of your prospects.

Maybe you've even reached this blog because you searched for something like "best blog software" to help solve your acquisition problems. Maybe you found a blog titled exactly this through the search engines, and have found some good, relevant info on it. If so, then I invite you to contact me.

I wouldn't be doing my job if I didn't make starting a relationship as easy as possible on you...