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Will Blogging Make You or Your Company Famous?

Thursday, August 6, 2009 by Ali Sales Roach
Probably not, but don't get discouraged just yet...

I was just reading a story about Julie Powell, a writer who started a blog about her cooking experiences with Julia Child's recipes. This blog turned into a book, which just became a movie starring Meryl Streep,  and the entire thing is one of those Cinderalla stories where a nobody becomes a big somebody overnight all because of her blog!

Out of 133 million blogs out there on the Internet, Julie Powell's became one of the magical ones, all because according to her she was "at the right place at the right time."

Bingo. Blogging to become famous,whether you're an individiual or someone responsible for overseeing a corporate blogging stragetgy, is not all that likely. Put the idea out of your mind. You're not going to become a star and Meryl Streep is not going to call you.

But blogging can absolutely help you be in the right place at the right time -- again, whether you're a consulting company of one or a billion dollar enterprise -- and it can help you  intercept people who are online and already searching for the very things that you know something about.  As we all know, being in the right place at the right time is critical. So while it won't make you or your company famous, it does come with all sorts of perks -- more interest, more leads, more customers, more money.

If you're unsure how blogging as a part of your online marketing strategy can help you be in the right place at the right time, then let us help you. Sign up here for a free consultation.


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