Okay, I don't really think that I'm bad at blogging. I just wanted to capture your attention with an ironic title given my role at a certain blog company.
In all honesty, I'm okay at blogging. I'm not the best blogger in the world, or the worst. I'd like to be able to write content every day, but just like you...I'm really busy and sometimes I just need to unwind in front of my reality TV shows.
I don't feel one bit ashamed to admit this -- even to people who tell me that corporate blogging sounds like a good idea in theory, but that it's too hard to execute.
I'm comfortable with being honest about the quality and quantity of my blog posts because despite my mediocre personal performance, Compendium's blogging program is an enormous success.
And by "successful business blogging program," I mean that we get found on the first page of Google for thousands of keyword terms related to our business, send thousands of people to our blogs each month, and convert many of them into prospects and customers.
So how does that work? How can I be mediocre at blogging, and participate in a highly successful program?
Well, a few things:
1. We have several content contributors (all of our employees. As Chris likes to say, if someone is worth a business card, they're worth a blog).
2. All of our content contributors are free to write about what they select, but they're expected to include info that's relevant, helpful, and on topic.
3. How can we monitor this? We have an administrative portal where content can be reviewed, approved, or declined, with feedback sent to the writer (i.e. Sally, your post stunk, it was totally off-topic and didn't include a single keyword relevant to a blog software company like us).
So, the program is successful because it includes great blogging tools, a lot of contributors, and an easy process (i.e. someone writes content, the other approves).
I'm perfectly fine letting other Compendium folks like Chris Baggot, PJ Hinton, and Eric Romer take the individual blogging superstar awards.
As a team, we still have a program that wins.
In all honesty, I'm okay at blogging. I'm not the best blogger in the world, or the worst. I'd like to be able to write content every day, but just like you...I'm really busy and sometimes I just need to unwind in front of my reality TV shows.
I don't feel one bit ashamed to admit this -- even to people who tell me that corporate blogging sounds like a good idea in theory, but that it's too hard to execute.
I'm comfortable with being honest about the quality and quantity of my blog posts because despite my mediocre personal performance, Compendium's blogging program is an enormous success.
And by "successful business blogging program," I mean that we get found on the first page of Google for thousands of keyword terms related to our business, send thousands of people to our blogs each month, and convert many of them into prospects and customers.
So how does that work? How can I be mediocre at blogging, and participate in a highly successful program?
Well, a few things:
1. We have several content contributors (all of our employees. As Chris likes to say, if someone is worth a business card, they're worth a blog).
2. All of our content contributors are free to write about what they select, but they're expected to include info that's relevant, helpful, and on topic.
3. How can we monitor this? We have an administrative portal where content can be reviewed, approved, or declined, with feedback sent to the writer (i.e. Sally, your post stunk, it was totally off-topic and didn't include a single keyword relevant to a blog software company like us).
So, the program is successful because it includes great blogging tools, a lot of contributors, and an easy process (i.e. someone writes content, the other approves).
I'm perfectly fine letting other Compendium folks like Chris Baggot, PJ Hinton, and Eric Romer take the individual blogging superstar awards.
As a team, we still have a program that wins.
Comments for Why I'm Bad at Blogging...
Leave a comment