To set the stage...we have a lot of organizations ask us this question:
"Why shouldn't I just use the free blogging solutions out there to start my blog?"
They've heard of Wordpress or Blogger or TypePad, and the $0 price tag is enough to make them think twice.
The easiest way to answer this question is by asking you, the individual who is evaluating various blogging software, what you're trying to accomplish.
You probably fall into 1 of 2 buckets:
1. You want to use blogs for your personal benefit (or someone in your company's personal benefit - maybe the CEO). Your goal is thought leadership, expertise, and maybe even some ad revenue.
2. You want to use blogs to help your business generate leads, acquire customers, and get found in the search engine rankings.
The buckets are very different because the goals are very different. So it makes sense that the blogging platforms that fit each bucket are different, too.
Here at Compendium, we do not consider Blogger, TypePad, or any of the freebie blogging tools to be our competitors. Their audience is entirely different from ours.
We are focused solely on helping group 2 accomplish their goals, and we provide powerful blogging software, client support, and best practices to make it as easy as possible to start and maintain a business blogging program.
If you're currently evaluating different blogging solutions, the best place to start is by figuring out which bucket you belong to. That will save you a lot time, research, and get you started down the right path.
