So I'm in the Atlanta airport right now, with a 3 hour lay over... I'm getting caught up on some work but can hardly think because of the BLARING overhead speaker notifying passenger Davis that he should report to the front desk. Oh, and passenger Walker, too. And now guess what? The flight to La Guardia is delayed. And passenger Walker, could you PLEASE report to the front desk?
The volume on the speaker is entirely too loud, the voice is nasal, and every single message that has been announced since I arrived has been completely irrelevant to me. I'm flying to Kansas, my name isn't Walker or Davis, and I'm being interrupted while trying to work.
In the world of marketing, interruptions are no less obnoxious and frustrating, and that includes online marketing.
The more that we are interrupted in marketing and life, the more we try to tune out the message. I now have my headphones on because I don't want to be bothered.
You should think about this as you are gearing up for your 2009 marketing initiatives. Starting business blogs should be part of your plan because a corporate blogging program will enable you to intercept prospects and customers online and with a relevant message.
The beauty of a corporate blogging strategy is that you will know exactly what is relevant to your audience because of the keywords that they plug into Google and other search engines.
Interruption marketing is becoming a thing of the past...now if I could just get the Atlanta airport to change their ways, too!
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