Corporate Blogging

According to the IEDC, Compendium Blogware is one of the top 50 companies to watch within the State of Indiana.

Are you watching us? Well, the reality is probably not. Of course I care a lot about Compendium Blogware, and so does my family because they have to put up with me talking about work all of the time. But do you care about us?

I'm not offended if you don't. With the exception of brands like Apple and Starbucks, nobody is watching companies so to speak. As a society, we are bad at it. We're busy. We have short attention spans. Just about the only thing we watch is Dancing with the Stars.

Instead, we've become really good at looking for something and finding it when we need it. We aren't interested until we have a problem and someone offers a solution. Then we're all ears, but only for a brief period of time.

The funny thing about the list of the top 50 Companies to Watch is that I know that business blogging could help each any every one of the nominees capitalize on this phenomenon of "looking and finding" instead of "watching."

Each company, regardless of industry, faces the same challenges of getting found online by people who have a problem and would welcome some help with it. Maybe I'll have a chance to talk to them about all the benefits of corporate blogging at the event being held tomorrow night at the Indiana Roof Ballroom...

In any event, congratulations to everyone at Compendium for the recognition. It's nice to be appreciated, but even better to be found by those who are looking for something that your organization can help with.