Corporate Blogging

I'm tired of the social media buzz, because that's all it is: Buzz.

The problem with buzz is that it doesn't produce anything. It's a lot of talk with little results. It's a great idea without any execution.

It seems like every business has a social media / networking strategy or is trying to figure one out. And the social media strategy goes something like this:

We should be on Twitter and Facebook and start blogging because we're going to get people to join our community and chat with us!

Agggggghhhhh! Along those lines, here I've compiled a few quick reasons why NOT to join the social media and social networking club:

1. Because everyone else is doing it
2. Because the word Twitter is fun to say
3. Because our customers want to hear all of our earth-shattering thoughts about <insert your industry here>

If you are going to put the time and effort into any new strategy (business blogging included):

1. Do it because you have a goal that you are working to fulfill.
2. Do it because you have a problem that you need to solve.

Pretty simple rules, right?

Comments for Tired of the Social Media / Social Networking Buzz

Friday, April 10, 2009 by Kyle Lacy:: Simple and true. Good post. I have been thinking about the same thing. Social media is just another communication model that is trying to find a place in the world of marketing. It almost has become the ugly step-child. But it still works if combined with a strategy, goals, and traditional values.