This past Friday, I traveled to Washington D.C. to take part in BlogPotomac, a casual conference (it took place at the State Theater, host to mostly concerts).I took a lot of notes and had every intention of posting while at the conference, but here I am a few days later after a very messy day of travel home.
Some of the key topics of discussion included:
1. How do I motivate people in my organization to not only dip their toe into corporate blogging, but consistently fuel the business blogging machine with updated content?
2. What are the right means of social networking for my business? i.e. There's so much buzz about Second Life, FaceBook, blogging, etc....how do I move forward without trying to do too much, and doing the right things?
3. How can I track the impact of organizational blogging?
4. Do I have to have a corporate blogging policy...how can I control content?
5. If we participate in the blogosphere, what kind of engagement should we expect to see (i.e. comments) based on what others have seen in the past?
Excellent fodder for several blog posts (perhaps you're wondering about some of the same things), and I have some good quotes from the variety of speakers who took the stage.
Because I'm excited about these questions, I'm hereby declaring my "How to Evaluate Online Traffic" series over (this is one of the best parts of business blogging -- you have flexibility in what you do or do not want to talk about) because I found out that MidMarketer has a great whitepaper on the topic. Why recreate the wheel?
A link to the MidMarketer Web Analytics: What to Look at whitepaper is here - they have several other great resources on their site.
I'll spend my next few blog posts addressing the topics above.
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