Most
of us are familiar with what makes an email look like “spam.”
Typically,
there are a lot of CAPITILIZED LETTERS and several exclamation points!!!!! Not
to mention the over-the-top formatting, such as underlining, highlighting, excessive bolding, and font colors. Of
course, the intention of the sender is to grab your attention with ALL THAT FANCY STUFF!!! But
the truth is, if a company has to work that hard to make its content look
enticing, then the content is probably not all that valuable to begin with.
You
should consider these email spam triggers when thinking about the content of your
blogging program. Search engines dislike spam just as much as the ISP’s
(Internet Service Providers) do, and if they sniff out something that feels “spammy,”
they will be less inclined to serve it as result.
Our
advice at Compendium is to keep your blog content formatting clean, simple, and consistent. Of course
images, hyperlinks, and some bolding here and there to call out some key points
are all just fine. But if you spend more time formatting your content than you
spend writing your content, it may be a red flag.
