Corporate Blogging

"Lose 50 pounds in 3 days!"

"Make a million dollars in 2 hours!"

"Get on the first page of Google -- guaranteed!"

Sound familiar? Are you skeptical? Yeah, you should be. You know that anything that sounds too good to be true typically isn't true. As much as we'd like to find an easy route to the end goal, most of the time, it takes a lot of patience, perseverance, and much longer than we'd like it to.

While there's no silver bullet when it comes to successful blogging and getting great organic SEO results, here's some good news: combined with the right blogging solution and the right approach, blogging is a really effective way to help win natural searches.

So what do I mean by the "right" blogging solution? Well, it's one that enables several people to contribute content and makes it as easy as possible for an organization to focus on content creation and the end goals instead of execution. In other words, the "right" blogging solution takes on the heavy lifting on the technology side.

The other side to effective blogging falls on the organization, with the biggest part being the ability for the organization to create a steady stream of conversational and relevant content. The key here is giving more than one person the ability to create that content. Content is what's going to fuel the "right" blogging platform, and the "right" blogging platform will make the best use possible of that content by structuring it for easy reading and SEO exposure.

Sound complicated? Doesn't have to be...we marketers have been tasked with an awful lot lately (getting a blogging program up and going, higher SEO rankings, better one-to-one communication), so instead of looking for the silver bullet, I encourage you to get educated and look at the best tools to help you make the most of all the work you're going to be putting into your marketing initiatives.