Dear Mo's Deli,

I'm sort of at a loss here. Of course I've been the recipient of a never-ending stream of email spam and junk mail, but I have to say this is the first time I've ever been "fax spammed."

You see, my inbound faxes are sent to me as emails with attachments, and for the last three weeks, I've received your "fax spam" every single day. Your daily lunch menu is actually quite nice -- in fact, I may have even memorized all of the options at this point. However, I didn't ask to receive it, and never expressed interest in it.

To make matters worse, I often find myself thinking that your fax notification is actually a signed contract (for Compendium's blogging software) arriving in my inbox. Imagine my dissapointment when I realize that it is a notification for french onion soup.

You'll be glad to know that there is an easy way to fix this problem of interruption marketing (fax spamming), and it's called business blogging.

Starting a small business blog may seem like a strange idea, but you have to start with your end goal, and that's getting more customers in your door. My guess is that most of your targeted patrons aren't standing by their fax machines waiting to intercept your menu; Instead, they're searching online for things like "best onion soup Indianapolis" and "best lunch menu Indy."

That's why your best bet is being found when people search for these very things online! Blogs and business go hand-in-hand for this reason -- they are a way to help you get found in the search engines and get more people to take the next step with you.

I'd be happy to talk to you anytime about blogging tools and how they might help you. In the meantime, I'm going to hold off on that french onion soup...