There is a great interview with Chris Baggott in today's Wall Street Journal. Of course it's exciting news for Compendium Blogware....
But why should you care?
Because there is a true revolution taking place when it comes to corporate blogging. Now is the time to throw out any preconceived notions you might have as to what the purpose of business blogging is, and how you should go about it.
The simple truths, which are pertinent to organizations of every kind, are this:
1. People want to buy from people. As Chris mentions, there's a real backlash against "corporate" going on right now.
2. Your employees are smart, passionate people and generally want to help the company.
3. People are going online more than ever to find products and services of interest to them.
Now given all of these trends and facts (dare I call them that? I can't cite any sources for 2., but let's say I'm going on a lot of faith here) -- what is your organization going to do about it?
Your company is going to blog. Blogging is simply the vehicle that leverages these points above in a way that is measurable and adjustable.
You can view Chris's responses in the Wall Street Journal article here.
