Last week I wrote about the comparison in effectiveness between organic search and PPC.
Compendium Blogware helps organizations win organic search by using business blogs. The funny thing about a corporate blogging strategy (with the intention of search engine optimization) is that is more easily compared to PPC than just about anything else.
Consider that the average marketer buys 1,000 keywords (at least) to win in the PPC area...and based on the effectiveness or winning those same terms organically (10 x more effective than PPC!), then of course any smart marketer wants to show up for those 1,000 keywords in the organic results.
There is a way to accomplish this (of course the answer is starting business blogs with Compendium). In fact, several of our customers have found that comparing the cost of their blogging program with Compendium against the cost of buying those same terms for PPC is the best way to prove the value of their company blogs.
I'll leave you with this graph from a customer that shows exactly what their blogging program costs per year (they are winning several thousand terms organically with it) vs. what those same terms would have cost to buy.
Compendium Blogware helps organizations win organic search by using business blogs. The funny thing about a corporate blogging strategy (with the intention of search engine optimization) is that is more easily compared to PPC than just about anything else.
Consider that the average marketer buys 1,000 keywords (at least) to win in the PPC area...and based on the effectiveness or winning those same terms organically (10 x more effective than PPC!), then of course any smart marketer wants to show up for those 1,000 keywords in the organic results.
There is a way to accomplish this (of course the answer is starting business blogs with Compendium). In fact, several of our customers have found that comparing the cost of their blogging program with Compendium against the cost of buying those same terms for PPC is the best way to prove the value of their company blogs.
I'll leave you with this graph from a customer that shows exactly what their blogging program costs per year (they are winning several thousand terms organically with it) vs. what those same terms would have cost to buy.
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