Okay, so my blogging bright and early every morning pledge didn't hold for a few days this week, but I'm back on the wagon and ready to talk about content frequency again.

I was in a meeting last week with our PR firm, who has decided to start blogging with Compendium. The owner of the PR firm (Chris Dittoe) had a great idea that came up with a pretty darn good idea of having a rotation schedule for content creation. Every single person in his organization will be blogging (wohoo!) which is a great mentality. Some clients have indicated that they're going to set aside 15-20 minutes at the beginning of each day to have their employees write, but Chris suggested a rotation schedule so that employees have certain days where they should plan on writing.

I think this is a great idea and makes for better blogging because a) people won't tire of content creation b) there is a guideline as to what's expected from those participating and c) by spreading the content contribution around to several people, he's going to get a lot of different perspectives and insights that just wouldn't be possible if it were only Chris blogging (not that we wouldn't enjoy reading his blog...).

So my point here is to find what works for your organization. Try the rotation schedule, the top 'o the morning approach, and more. It's funny how the same themes that run throughout marketing also apply to blogging (marketers are supposed to test, track, and adjust, right?). Well, no surprise...it's the same thing here.