Corporate Blogging

If you're evaluating a blogging strategy, I hope the first thing you're thinking about is ROI.

Truth be told, most of us think about this only after the fact. It doesn't matter if we're purchasing blogging tools, ad placements, or conference space. Our thought process is like this:

"Oh yeah. I bought this really expensive, cool thing. It's going to be great! Now I just have to figure out how much I'm going to have to sell in order to cover the expense and then some."

Why not think about what it takes to get your ROI first?

How many bad marketing decisions would you be able to prevent if you first considered how much you need to sell of something and then acted once you felt good about the math?

As you think through your online marketing initiatives, including your corporate blogging plans, think about how much of your product/services need to be sold due to the program.

We've had prospects go down this path and realize that they only have to sell 1 or 2 pieces of inventory to cover their investment and then some, which then makes them realize they have more room than they'd thought to do a larger investment in their blogging program.

We have customers selling thousands of products/services through their business blogging programs, and others selling only a handful. Both are good as long as they make you money.