First off, I'm trying something new in order to get the content coming. For awhile, Chris was writing his blog content at the very beginning of each day. It makes a lot of sense, because writing for your blog may be sort of like that pledge to go to the gym...as the day progresses, other things come up, until you finally just give up and go home where you eat an entire box of Krispy Kremes instead of running on a treadmill (or writing blog content). Oh, and not like I speak from experience here...

Now that we've gotten my "first thing in the a.m. for blog content" pledge out of the way, I'll jump into part two of my Blogging Right from the Start post. My first post focused on finding the right blogging solution and saving a lot of time and pain by getting started down the right path with the right tools. This post is all about adding a sense of urgency to get started writing content TODAY instead of tomorrow.

If I could tell you the single most important factor in determining how successful a client's blogging will be, it's content. And quite surprisingly, it isn't necessarily quality of content, but typically the quantity of content. That doesn't mean that the quality isn't there - obviously, blog visitors aren't going to put up with a bunch of rambling, meaningless thoughts (at least not corporate blog visitors). But the clients whom we've seen be most successful with blogging -- that is, driving traffic and converting traffic -- have spent the shortest period of time on design aspects and selecting bloggers, and the longest amount of time writing content. They jump in and start blogging "right from the start" instead of waiting to create that "perfect blog post."

And guess what? At the end of the day, the perfect blog post is just going to get pushed down to the bottom of your blog...that is, provided you keep writing additional content.