There are two ways that you can read
this title, and guess what? That's intentional!
The first way is with respect to choosing the “right” blogging solution. That's the first step in your start to corporate blogging -- and it can cause a lot of headaches if you go with the wrong platform. What kind of headaches?
Well, a lot of the time, the tendency is to go with the cheapest software. The problem with this is that even though the software is cheap, the costs associated with maintenance and growth get pretty ugly -- and can be extremely hard to predict. What you don’t pay on the software side, you’ll definitely have to pay on the services side (and probably a lot more).
Another temptation is to build your own blogging platform (again, because you think it's going to be cost effective). The trouble with this lies in the execution. It's easy to keep putting the development on the back-burner, and generally, a homegrown solution is just not going to scale. That also goes for the cheap blogging solutions I mentioned above. Many of the automated elements included in Compendium Blogware will have to be done manually...and this will only work in the short-term.
Oh, and did I mention switching costs? The time needed to create content is one of the biggest investments you'll make in your blogging program, and moving content is usually unpleasant.
The last item I’ll mention is that the wrong blogging solution will make it hard for you to follow best practices. The wrong blogging tools will make it hard for you to get content out the door, will lack control and compliance features, and will leave you wishing for a platform that makes your life as easy as possible.
All worth considering as you contemplate which blog platform is right for your organization.
Tomorrow I’ll be back with more on the second way the title can be read: as in, actually creating content as soon as possible.
