A League of Their Own is one of my favorite movies of all time. (Cheesy, I know). I love the teamwork, the bus rides, the cast and especially the part where a half-inebriated Tom Hanks says, "Their's no crying in baseball." Simple as that.
Along those lines, there's no perfectionism in blogging. It just won't work, and it's a real shift from what we are trained when it comes to most other marketing means (whether online or offline).
If you're new to business blogging, you are probably very confused -- "What do you mean my post shouldn't be perfect?"
Well, unlike an email campaign that goes out once and then is stuck in your subscribers' inbox forever, or a magazine ad printed for all eternity, blogs are a lot more fluid. The content gets pushed to the bottom, and the newest content goes on top.
One of the most critical factors of blogging success is Quantity of Content.
Blogging, as strange as it sounds, is a lot less about Quality of Content. Business blogging is largely a volume-based strategy.
Now that doesn't mean that you can get away with writing about something completely senseless, with no point at all. It can't be a bunch of gibberish that no one can understand.
The rule of thumb for a blog post is simply: Is it good enough?
Is it good enough to compel the blog visitor to take the next step with you and click on your call-to-action.
The problem with perfect posts is that they are very difficult to create with consistency. A much better corporate blogging strategy is to create several posts that convey a meaningful thought to your visitors, rather than one post that is absolutely perfect.
So remember this as you are trying to come up with content for your next blog post -- there's no room for perfectionism in blogging. And if you're stuck on a topic and need some inspiration, I can loan you my copy of A League of Their Own.
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