Corporate Blogging

What does blogging for search acquisition mean, exactly?

The term came up a few days ago during an internal product discussion.

Let me start by saying that Compendium is not an SEO firm. Yes, blogging for SEO is an important part of our value proposition, but there is a difference between professional SEO services and Compendium.

Professional SEO services are about content, but also very much about, linking, tagging, and tweaking. This work is done manually and does not scale. Now, I'm not putting professional services down, just trying to clarify the difference between SEO services and a software as a services (SaaS) like Compendium. Most professional SEO services company place their emphasis on keyword rankings.

Compendium, on the other hand, offers software that enables companies to get found in the search engines by leveraging keyword phrases and content. It just so happens that blogging is one of the best ways to do this. Also, many of our prospects and customers say that keyword ranking is their top priority, but that is really the tip of the iceberg.

Getting found in the search engines is the first step - but then an acquisition (i.e. the blog visitor should be able to take an action and fill in their info in doing so) is really what we are all about. That's why the term "search acquisition" fits so perfectly. Yes, you have to get found in the search engines, but what good is getting found if nothing happens afterward?

If you want to see how this works in a real life scenario, just sign up for a demo and we'll be happy to show you.