Corporate Blogging

Right now Compendium is running a blogging contest against a customer (another software company) who is just across the street.

Here's how the blogging competition works: Whoever produces the most content over the course of January has to buy the other company pizza.

Here's what's happened at Compendium so far:

Lots of fun promotions and daily / weekly goals have been set by marketing to keep us motivated and crush the competition
For example, we reached a target of 30 posts in a day and won breakfast bought by marketing!
We've been getting daily reports showing these graphs below to keep us apprised of how our competition is performing

Oh yeah, and did I mention that all of that content is giving us?

Results of the blogging contest so far:

The biggest corporate blogging lead month ever! With 100s of leads generated solely by our business blogs
The biggest blog traffic month ever
The best blog SEO performance ever

There are 2 days left, and we are going to be tough to catch...however, the game isn't over yet.

As you look at your own corporate blogging strategy, don't underestimate the power of contests and promotions. They are a blast and produce results.